Five Ways to Grow Your Career-Growth Blog

Seasoned career blogger Jonny Brolatsky is ready to show others how he built his success.

Hey guys, thanks for stopping by! Jonny Brolatsky here, and before you click away, let me ask you something. Would you like to make 10% more income per month while doing the same amount of work? Think about that for a minute. It seems impossible. But for bloggers who have ideas to sell, this is a reality. As you post articles consistently, your subscriber numbers will skyrocket while your output stays the same. If you’re up for revamping your income, stay tuned to this publication. Every week, I’m going to show you how to take on the art and craft of a career-growth blog. Stick with me on this journey and you’ll be making a career out of helping others grow their career.

First of all, let’s clear up some myths about this craft.

Don’t I need to be advanced in my own career before I start writing advice columns?

This one drives me bonkers. The answer, clearly, is no. Take me as evidence. On LinkedIn, where I draw almost all my traffic, everyone knows me as a high-level regional director of sales for a Fortune 500 company. I’m wearing a fresh suit in all my photos, leading meetings with other managers, celebrating with sales teams that just closed on a huge deal.

Who am I in real life? I’m a guy that hangs out by the beach all day. Three years ago I was working full time in a hot dog stand. Do I know anything about what it takes to become a regional director of sales? Only what you can learn by going to Google. And that is the skill I bring to the table. I may not be good at climbing the career ladder, as my readers dream of doing. But I’m excellent and reading about the struggles others have gone through and churning it into easy-to-digest advice.

You’re really telling me to just create a fake persona for my blog?

Yes. LinkedIn is not that serious, guys. I used to lie about what kind of job I had and found women to date on here all the time. Hungry career ladder climbers will be paying you for paywalled content after seeing enough of what you offer for free. They know what they’re getting, so how can they really complain if they find out you’re not completely who you claim to be? If you get busted, no big deal. You won’t be arrested for fraud—at least I haven’t been yet.

How do I build a reputation on LinkedIn with a fake profile?

Easy. Start by making yourself some mid-level manager in a massive company, one that has too many departments and teams for people in the company to know everyone. Request connections with everyone in the company, and 90% of them will accept, because people on LinkedIn always want more connections. Within a week, these people will forget ever seeing your profile, and you become just another face buried in their list. No one notices if your information changes. When they scroll past you a year later, they’ll assume they met you at some networking event years ago. Rinse and repeat this process until you have thousands of connections.

After that, create your own company on LinkedIn. You may need to create a dozen more fake profiles to really sell the illusion, but the effort will be worth it!

So, with all the questions and concerns out of the way. Let’s talk about five key concepts to growing your career-growth blog.

1. Growth

This is the big one. This is the concept you’ve got to push in every article: reading this will grow your career. Convince your readers that the subscription price is an investment in themselves. The potential for upside can convince people to go through hell. That’s what gets people to sign on to salaries and long hours that have them earning less per hour than they were at the associate level. Because it’s a commitment to their future. The potential for ten percent growth per month is what got you to keep reading this article. If it works on you, it will work twice as easily on your readers. And the promise to grow your readers’ career is what’s going to get you subscribers.

2. Choose the perfectly sterile stock image

We want beige. We want people drinking coffee while smiling at a laptop. We want people passing each other papers in an office loaded with fake plants. Random charts that don’t say anything. We want to stay as far away from politics, personality, or any kind of expressionism as possible. Make these people feel right at home in your pages.

3. ACRONYMS

What is an acronym?

• Acceleration of

• Concept

• Remembrance

• Optimizing

• Nuance to

• Yield

• Memorization

Did you know that the word acronym is itself an acronym? No? That’s because it isn’t. I made that up just now, off the top of my head. Now I’ve been at this a while, so I’m able to bust out top-tier acronyms pretty easily, but the main point is that any word can be made an acronym. So start churning them out. How do you motivate your workforce? With MINDSETS. How do we increase clientele? By using the PITCH model. I’ve had an executive personally thank me because my DANCE WITH FIRE model helped him assess exactly how much risk he and his team needed to take, and now he’s got his whole team subscribing to my blog. I don’t even remember creating that acronym. I made it with my buddies while smoking pot around a campfire. But it doesn’t matter. People want to believe they are uncovering keys to success. And what better way to convince them than giving them a KEY TO SUCCESS?

4. Pull quotes

As you learn a repertoire for churning out content, you’re going to need to fluff up a 500-word article to make it look like a 1000-word article. How do you do that? Put pull quotes everywhere. Take random, sharp sounding sentences and give them a spotlight.

5. Turn everyday life into office drama

Your readers need lots and lots of quick little anecdotes of you resolving conflict and motivating your team to work harder. How are you going to tell stories of your experience running an office if you’ve never done so? Take a look around you. Drama is everywhere. In order to turn it into a story about office work, you just need to strip out some of the detail.

I was hanging out at a pool last weekend and saw a mother scold her child for using a floaty device to make massive waves that were disturbing the other kids. She had to pull him aside. He was aghast and frustrated, because he thought everyone was enjoying the waves. Instead of letting him fret about it for too long, the mother told him to stay out of the water for a while and go be the ref for some kids playing water volleyball at the other end of the pool.

That became the source material for me writing a quick article about Todd, an associate who’s ideas for a sales team kept disrupting everything. I had to pull him off the team and give him a side project auditing some of our internal files, which he thought was a critical task. But really I was giving the sales team a break from him. And in the end, Todd improved on some accounting skills that would surely help the company’s growth down the line. Did any of this ever happen in real life? Of course not. But in the minds of my readers, this absolutely did happen, and it was an inspiration for them.

These are just some of the topics I’ll be covering as I help you develop your career as a blogger for people developing their careers. After six months, I’ll also begin posting articles about how I’m actively utilizing the techniques I’ve learned to grow this blog as well.

There’s also a premium tier option, available to only ten subscribers. These lucky patrons will receive personal mentorship from me for one hour per month, as well as the privilege of participating in a weekly group call. Through this program, I’m going to show you how to become a career mentor to others, by leading people into a career where they will eventually be their own type of mentor.

But Johnny Brolatsky that sounds a little bit like a pyramid scheme

Absolutely not. These days, the correct term for this structure is “multilevel marketing,” and it is highly effective in gaining you new patrons.

Thanks for reading. If you’ve made it to the end, you have the curiosity and desire to take your blogging career further. The subscription price may be steep, but think of this as an initial investment in yourself. If you’re not ready to pay, my weekly articles helping you get your start will always be free. So start your personal transformation by hitting that subscribe button below!